Tool drawer every page in the shop
Catawba County · hand-coded websites
Websites and local search work for the upholsterers, contractors, machine shops, salons and service trucks of Conover. Plain code, quick on a phone, written so the person searching knows in seconds that you're the one to call.
Roger JohnsonOwner. Measures, builds and answers the phone.
The cut list
Most Conover owners start with the website and add search work once the site can carry it. Every piece comes out of the same small shop, from the same person.
Why here
Conover sits at the geographic and population center of Catawba County, with Hickory on one side, Newton on another and Claremont to the east. Interstate 40 cuts straight through it with four exits, and US 70, US 321 and NC 16 all pass through town. That makes it easy to reach and, for a local business, easy to be passed by.
Someone pulling off at exit 132 and searching for an upholstery shop or a tire place sees results from Hickory, Newton and the whole county at once. The businesses that win those calls usually have two things: a site that loads before the light changes, and a Google listing that answers the obvious questions. Here's how the local SEO side works.
From the lumber pile
Business North Carolina counted what Conover makers have turned out over the years: cabinets, doors, dining tables, ottomans, window sashes, gloves, axe handles and hosiery. Here's the short version of how the town got here.
1871
A settlement grows up where the Southern Railway splits into a Y. People call it Wye Town.
1876
The city is chartered. Local legend says the name Canova got shuffled into Conover. The downtown street clock still carries the year.
1877
Conover becomes an incorporated town, right in the middle of what is now Catawba County.
1900s
For more than a century the mill site by the tracks turns out furniture, gloves and axe handles. Broyhill Furniture becomes its best-known name.
2005
Broyhill shuts its Conover plant. The city takes on the site and, with more than $6.8 million in grants, turns it into Conover Station.
Today
Lee Industries keeps its headquarters in Conover, and the Manufacturing Solutions Center works out of Conover Station.
2026
Conover marks its 150th year with a history StoryMap and a commemorative collection.
How a build moves through the shop
The same four stages a good cabinet goes through, applied to a website. You always know which stage your project is in.
Stage 1 of 4
A phone call about the business: what you make or fix, which towns you cover and which jobs pay best. Roger looks over your current site and Google listing beforehand and checks what people around Conover actually type in.
Stage 2 of 4
The page list gets decided and the words get written. Each service earns a page of its own and each page is aimed at a real search. You sign off on the plan before any design starts.
Stage 3 of 4
Design and hand-written code, built around your photos and colors. Every form gets sent for real before you see a draft. Three rounds of changes are included.
Stage 4 of 4
The site goes live, Search Console and the sitemap get set up, and you get the Google listing playbook. The second half of the build fee is due when the finished site reaches you for review.
Work orders
A fixed build fee plus a monthly hosting and care plan. Half the build fee starts the work and the other half is due when the finished site is delivered for your review. Monthly SEO is the only thing quoted one business at a time.
Work order No. 001
$2,497
Care plan after launch: $49/mo
Suits a shop people already know by name. They just need the number, the hours and proof you're still open.
Money tight right now? Call Roger. There's a pay-monthly way to get this same Starter site.
Work order No. 002
Most ordered
$4,497
Care plan after launch: $99/mo
Where most owners end up. Each thing you sell can turn up on its own when somebody searches for it.
Work order No. 003
from $8,500
Care plan after launch: $149/mo
Made for a deep service list, more than one location, or a crew that works Conover, Newton, Hickory and past them.
Shop notes
Copied word for word from Google reviews. Nothing trimmed, nothing polished. Read them on their own page.
Very detail oriented. Walked me through every step of the process. We have improved tremendously since we began. Money well spent. We are seeing the return immediately
Roger is a first class businessman. He consistently delivers value to me and my business. His knowledge is deep and wide which is quite rare in today's world. He is obsessed with delivering value to his clients. I would recommend him to anyone I know.
Roger was very helpful and knowledgeable about website design.
Finished pieces
Each tag shows the town where that business really operates. More on each build.
Built for · Mount Gilead, NC
Sixteen pages where there used to be a thin handful. What puppy owners have said comes first, and every planned litter carries a waitlist form of its own.
Built for · Nationwide
A reference site that turns the Pentagon's CMMC security requirements into everyday English, plus free self-assessments that show small contractors how close they are.
Built for · Lake Norman, NC
Month-in, month-out search work for an agent who sells around the lake, with a page for each waterfront community house hunters name in their searches.
Questions at the bench
No, and we won't fake one with a mail drop. The shop is in Mooresville, about 30 miles east by NC 150 and NC 16. Most projects run on calls and shared screens, and Roger drives over when sitting at the same table would help.
You do. The domain, the words, the photos and the code all belong to your business. We host it for a monthly fee, but you can take it with you if you ever want to.
Neither. Every page is written by hand in plain code. There's no admin login to guess and nothing heavy slowing it down on a phone.
It depends on your trade, your competitors and the state of your site. Roger takes a free look first, then puts a monthly price in writing. There's no SEO price list on purpose.
Working the other side of the county line? There's a page for Newton businesses too, and a longer write-up about how the shop runs.
Estimate · no charge
Give Roger your web address, or tell him you don't have one. He pulls it up on his phone like a shopper off 1st Avenue would, then emails back a short list: what holds up, what wobbles and a price to fix it.
